Achievable

OPPO Hua Shan Creative Park Pop-Up

OPPO Unfold 24hrs

The project frames everyday life as a shared emotional landscape shaped by work rhythms and moments of consumption.

Client

OPPO

Location

Taipei / 台北市, Taiwan

Categories

Exhibition

Typologies

Brand Strategy

Brand Strategy

Custom Furniture

Custom Furniture

Size

99m²

Year

2023

Smartphones have become one's extension of mind and body. The expectation of a phone has evolved from pure practicality to lifestyle device. The pop-up exhibition is based on everyday life scenes with emotional resonance as its main driver. The glossy metallic facade reflects the excitement of unboxing a new device. Inspired by an oppo device ready to capture everyday excitement, the reflective material captures the always changing mood of the city.